
Art$
The New Parkway Theater
A theater that screens films, serves vegan dinners, and hosts Smash Bros tournaments
Uptown, Oakland
About This Place
The New Parkway has figured out what most movie theaters refuse to attempt: making the building itself a reason to show up. On any given Saturday, you've got Oscar short film compilations running at afternoon intervals while the mezzanine hosts free board games and competitive Smash Bros Melee on old CRT televisions that somehow look better than they should. The programming isn't accidental it's built around the idea that people want to spend time somewhere, not just pass through.
The venue operates with the kind of specificity that suggests someone actually thinks about what gets screened. You're not looking at a chain theater's algorithm-generated selections. They'll run ShortTV's curated Oscar nominees back-to-back on a Saturday, then pivot to stranger fare like ARCO, a 2075-set sci-fi short about a girl sheltering a time traveler in a rainbow suit. The ticket prices stay reasonable, the mezzanine stays free, and they've started doing monthly vegan five-course dinners paired with films the kind of pairing that requires actual coordination between kitchen and projection booth.
What matters is that The New Parkway treats its space like a gathering place rather than a box for consuming content. Walk in on a Saturday afternoon and you'll find people at tables playing Catan, teenagers grinding Melee brackets, film nerds debating narrative structure between screenings. It's the kind of thing that only works if the people running it actually care whether you come back.
In the News
This Oakland movie theater is looking to expand — even as it struggles to stay afloat
San Francisco ChronicleOakland’s New Parkway Theater celebrates 13 years with $1 movie night
KTVUOakland's New Parkway Theater seeks second location after crowdfunding $130,000
The Business JournalsThis Oakland movie theater is looking to expand - even as it struggles to stay afloat
YahooCulture Makers: Keeping Oakland’s literary scene strong
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